Vi ses 28 november 2024

New forum for the finance, insurance, and tech industry

On the initiative of SFM, the Swedish Insurance Brokers Association, a new forum in finance, insurance and technology is presented to create a broader exchange and a larger network in insurance distribution.

A full day of inspiration and knowledge sharing

The program will feature panel discussions, discussions and lectures regarding trends and behavior, both from a Swedish and European perspective, with a broad representation from industry stakeholders.

See you at the City Conference in Stockholm 2024

SFM is looking forward to bringing together nearly 300 people from the finance, insurance, and tech industries. The event will take place  November 28th, 2024 and we will see you at Citykonferensen, which is centrally located in Stockholm.


“I look forward to seeing you on November 28, 2024”

Per Johan Gidlund, CEO SFM

Sweden’s new forum for finance, insurance, and tech was launched on November 23 2024 with speakers from, among others, EIOPA, the Swedish Financial Supervisory Authority, the Swedish Consumer Agency, Paydrive, Lemonade, Insurely, the European Commission, and Minister for Financial Markets Niklas Wykman. In the audience were representatives from many of SFM’s members, authorities, legislators, and other important players for the Swedish insurance distribution sector’s function and future.

We had a full day focusing on insurance distribution, where we managed to capture the digital, international, and Swedish conditions that broadly influence the industry and the customers who interact with the industry daily,” says Per Johan Gidlund, project leader for InsureNet.

InsureNet thanks everyone for this time and looks forward to seeing you again next year – thanks to all who came and participated in very enriching discussions!